Digital Marketing Manager at One Degree 137 views

One Degree is a nonprofit technology-driven organization that is revolutionizing the way low-income families access community resources. We believe finding the emergency food, shelter, or health services you need should be as easy as ordering on Amazon. To achieve that goal we create modern tech-driven solutions that have helped more than half a million families find, access, and manage nonprofit and social services efficiently and with dignity.

We are looking for a Digital Marketing Manager to join our team and help us reach the next 1 million low-income and at-risk individuals and get One Degree into their hands. We are looking for someone who is excited about creating and executing digital marketing campaigns that lead to empowering low-income families to use our platform.

One Degree is an innovative nonprofit with a solid foundation. We are supported by Google, Y Combinator, the Knight Foundation, the Kresge Foundation, Tipping Point Community, and many others. We are a low-ego, humble group of people that love what we do and love bringing out the best in each other. We are committed to diversity and especially encourage applicants from members of underrepresented communities, such as people of color, LGBTQ community members, people with lived experience in low-income communities, and individuals with disabilities, to apply.

The Digital Marketing Manager will partner with staff and leadership to drive forward One Degree’s growth.

  • 25% of the role will focus on marketing strategy development.

  • 75% of the role will be focused on implementing that strategy, reaching low-income and at-risk community members directly with digital marketing campaign and advertising implementation work.

Specific responsibilities include:

  • Digital Advertising: Manage and set up digital ads, including Google Adwords and others you identify as good opportunities to test and reach our target market.  Evaluate performance and adjust as necessary to achieve goals.

  • Manage Social Media & Content: Manage One Degree’s social media accounts (including Instagram, Facebook, and Twitter) and the overall content we disseminate to our user community, using these tools to drive outbound marketing campaigns that build awareness and generate demand.

  • Product Communication: Create messaging intended for product launches, emails, announcements, and blog updates

  • Set Goals & Report on Metrics: Establish, evaluate, and report on performance towards our growth goals on a monthly and quarterly basis.

  • Offline Advertising & Collateral Distribution: Reach community members both online and where they are in the real-world through a variety of non-digital media (transit ads, flyers, billboards, etc).

You may be the ideal candidate if you have:

  • a bachelor’s degree in a related field or equivalent experience

  • 2+ years of digital marketing experience, including digital ad placement, social media management, and demonstrated campaign success

  • demonstrated experience using A/B testing to develop and refine ads based on ROI

  • demonstrated ability to drive and manage multiple projects simultaneously and successfully

  • familiarity with tools like Google Analytics, Hootsuite, or other social media management tools

  • excellent writing skills and do not need a proofreader for most work

  • experience finding and maintaining an organization’s “voice” for outbound media and writing

  • high proficiency with Excel/Google Spreadsheets, task tracking software, and Salesforce a plus

  • a passion for helping low-income families build a path out of poverty

To apply:

Submit a resume and cover letter, describing the aspects of this job description that spoke to you and why, by February 18, 2020. Resumes submitted without a cover letter specific to this role will not be considered.

One Degree does not discriminate on the basis of age, ancestry, color, disability, religion, genetic information, medical condition, marital status, military and veteran status, national origin, race, religion, sex, pregnancy, gender identity, gender expression, or sexual orientation. We are strongly committed to hiring a diverse and multicultural team, and encourage applications from traditionally underrepresented backgrounds.

One Degree believes that everyone has the right to express their identity in however manner they choose, including the use of whatever pronouns with which they are most comfortable. Job applicants may, but are not expected to, provide their preferred pronouns at any point in the hiring process by notifying the hiring manager or any other employee with whom they are in contact, over the phone, over email, or in person. We believe in maintaining a welcoming and inclusive workplace. Every employee, volunteer, contractor, community member, and job applicant may discuss their gender identity or expression openly, or keep that information private.

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