PPC Specialist at Kinsta 103 views

We are looking for a PPC Marketing Specialist to develop and execute a strategy to drive revenue growth through the use of pay-per-click advertising across search engines and social media channels.

As Kinsta’s PPC Marketing Specialist, you will:

  • Coordinate with the Design Team on the creation of graphics for use in PPC campaigns, write accurate and concise copy for adverts.
  • Launch, monitor, and fine-tune various PPC campaigns in coordination with other teams.
  • Launch multilingual campaigns with local teams to target different regions.
  • Consider all available PPC platforms to include social media, search engines, and any other PPC platforms.
  • Suggest and develop new campaigns across multiple channels.
  • Research and test the effectiveness of platforms with different types of ad formats.
  • Deploy graphic and copy-based PPC campaigns across selected platforms.
  • Build and fine-tune audience lists.
  • Monitor and track campaign performance and budget to lower CPA and improve ROI.
  • Produce reports for management on campaign performance.


  • Proven experience as a PPC Specialist or Digital Marketing Specialist with a strong lead generation background.
  • Experience in data analysis and reporting.
  • Knowledge of SEO and A/B testing.
  • Familiarity with multiple platforms including social media, search engines, and other PPC platforms.
  • Working knowledge of analytics tools.
  • Strong analytical skills and ability to uncover insights from data.
  • Native fluency in written and spoken English.
  • Excellent communication skills.

Bonus points:

  • BSc/BA in Marketing, Digital Media or a related field.
  • Previous experience with HubSpot CRM (Sales and Marketing Hubs).


This is a fully-remote role. The PPC Specialist can work from anywhere with reliable broadband internet access.

This position offers a great deal of flexibility, responsibility, and opportunity for growth for the right candidate.

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