Integrated Marketing Manager, Creator
— San Mateo, United StatesEvery day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.
At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.
A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.
We are looking for an Integrated Marketing Manager to help define and execute how we tell the creator story to the world. This role sits at the intersection of product launches, brand narrative, and creator advocacy.
We are looking for a candidate who can professionalize and scale our marketing efforts. You will move beyond simple execution to lead proactive narratives around creation and community, ensuring our programs targeting the large and diverse creator eco-system are high-impact and market-ready.
You Will:
- Lead integrated marketing strategy and execution for creator focused initiatives across the Roblox ecosystem, spanning product launches, platform updates, incentive and support programs, and seasonal moments
- Develop and own a clear creator narrative that supports both endemic creators on Roblox and non endemic developers evaluating the platform
- Partner closely with Product Marketing to bring creator launches to market, translating product value into credible, creator first messaging and launch plans
- Build and scale creator storytelling and advocacy through programs such as Creator Spotlights, case studies, and creator led narratives
- Develop and manage integrated marketing plans across owned, earned, and paid channels, in collaboration with Creative, Social, Comms, Media, and regional teams
- Co lead cross functional teams across Product Marketing, Developer Relations, Community, Analytics, and external partners to deliver high impact campaigns
- Define success metrics and use insights to continuously refine creator messaging, creative, and channel strategy
You Have:
- 8+ years of integrated marketing experience, ideally in consumer tech, gaming, platforms, or creator driven ecosystems
- Strong understanding of the gaming ecosystem, including live service games, UGC platforms, and creator driven economies
- Familiarity with game developers and UGC creators, including how they build, monetize, grow audiences, and engage communities
- Experience leading cross channel campaigns across social, video, paid media, and owned content
- Proven ability to translate complex products and systems into clear, compelling narratives for creator audiences
- Experience influencing cross functional partners and leading through collaboration
- Strong storytelling, organizational, and project management skills
- A clear point of view on how creators should be represented publicly, with strong judgment around credibility and authenticity
For roles that are based at our headquarters in San Mateo, CA: The starting base pay for this position is as shown below. The actual base pay is dependent upon a variety of job-related factors such as professional background, training, work experience, location, business needs and market demand. Therefore, in some circumstances, the actual salary could fall outside of this expected range. This pay range is subject to change and may be modified in the future. All full-time employees are also eligible for equity compensation and for benefits as described on this page.
Roles that are based in an office are onsite Tuesday, Wednesday, and Thursday, with optional presence on Monday and Friday (unless otherwise noted).
Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations to candidates with qualifying disabilities or religious beliefs during the recruiting process.
Published 11 days ago