Paid Search Specialist
— Amsterdam, NetherlandsAt bunq, we're not just building a banking app; we're reshaping how people around the world experience financial freedom. As a Paid Search Specialist, you’ll be instrumental in driving our global growth by connecting us with people actively looking for a better way to bank. You'll be the mastermind behind our search engine strategy, ensuring that when someone needs a solution to their financial problems, bunq is the first and best answer they find.
As our Paid Search Specialist, you’ll play a critical role in executing our acquisition strategy, bringing new users into the bunq ecosystem by capturing high-intent demand on search engines.
Refine keywords, targeting, and ad messaging while balancing manual and automated optimizations. Conduct regular audits to ensure campaign hygiene and traffic quality.
Continuously A/B test and optimize every part of the funnel, from keywords and ad copy to landing pages and bidding strategies, to drive down CPA and maximize ROI.
Dive deep into campaign data to uncover actionable insights, monitor performance against core KPIs, and report on results to steer the future of our search strategy.
Collaborate with the wider acquisition team to identify and test new opportunities, whether it's expanding into new markets, languages, or exploring untapped search platforms.
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