Admissions and Marketing Director

Job purpose To lead and deliver an integrated marketing and admissions strategy that increases enrolment and strengthens retention, ensuring the school is consistently visible and clearly positioned. The post holder will own the full admissions journey and ensure school communications are aligned, accurate, and on brand, delivering growth in a way that reflects the school’s values and strengthens community trust. Key outcomes Reach 150 plus students in year one (minimum net gain of 8), followed by sustained year on year growth against agreed targets A healthy and measurable enquiry to enrolment pipeline, with improving conversion at each stage Stronger retention through an excellent family experience and responsive, timely communication Clear market positioning and consistent brand presentation across all channels Key responsibilities Enrolment strategy, planning and reporting Set and deliver an annual enrolment growth plan with targets by year group and priority segments Monitor the full admissions process and improve conversion at each stage Provide monthly reporting to the Head of School with clear actions and priorities Use lead source data, family feedback and market awareness to refine targeting and activity Admissions delivery and family experience Own the end to end admissions process for new families and siblings, ensuring it is professional, timely and welcoming Set and maintain admissions service standards for responsiveness, follow up and clarity of next steps Deliver high quality tours, open house events and follow up that build trust and convert enquiries Maintain accurate prospective family records and workflows using a CRM or equivalent system Ensure admissions processes are consistent, confidential, policy aligned and safeguarding aware Marketing, brand and communications Lead the school’s brand, key messages and storytelling to drive visibility and qualified enquiries Oversee website, social media, email communications and admissions materials for quality and consistency Maintain and deliver a clear content plan linked to enrolment priorities Plan, deliver and evaluate termly promotional campaigns Community outreach and referrals Strengthen local visibility through community engagement and strategic relationships Build referral pathways through current families, alumni and community partners, monitoring impact on enrolment Represent the school externally in a way that enhances reputation and trust Onboarding and retention Lead new family onboarding communications and coordination so families feel known and supported Use feedback from new families and leavers to improve onboarding and strengthen retention, aligning admissions promises with lived experience Systems, data and continuous improvement Maintain accurate admissions and marketing data, ensuring secure handling and appropriate privacy standards Set, track and use key metrics to improve responsiveness, conversion, retention and campaign effectiveness Continuously improve systems and processes so admissions is efficient, consistent and measurable Leadership and operations Manage the marketing and admissions budget effectively Work closely with leaders, teachers and the office team to ensure a unified message and smooth family experience Go to www.smis/org/employment for more details and how to apply