About Charlie

We’re Charlie and we exist to Make Work Better. We do this by helping small businesses automate their HR tasks so that they can get the time, headspace and tools they need to build an engaged and high-performing team.

We’re looking for a Marketing Designer to join our growing content and marketing team and help us create high-impact visual experiences that drive engagement, leads and commercial results.

Come on and join us to make work better!

What is an "IC3 Marketing Designer"?

We have a career progression framework that includes Individual Contributor (IC) and People Manager (PM) tracks. IC1 is a junior Marketing Designer, IC4 is a senior Marketing Designer, and IC levels 2 and 3 cover that middle area. An IC3 Marketing Designer at Charlie takes strong ownership of their output, designs with commercial intent, and collaborates cross-functionally to improve performance across the customer journey.

As a Marketing Designer you’ll be responsible for:

Designing and maintaining visual experiences across our blog, landing pages, organic social content and downloadable resources
Managing and evolving our Webflow content ecosystem, including a large library of SEO-focused pages
Translating marketing strategy and messaging into simple, engaging visual concepts that drive sign-ups
Running design-led experiments and A/B tests to improve engagement and lead generation
Creating scalable templates and component systems to improve efficiency and performance
Designing sales enablement assets and lead-generation materials that support conversion
Partnering closely with marketing, sales and other teams to deliver commercially impactful creative
Contributing new ideas for creative campaigns, growth channels and brand initiatives

Requirements You must have

Strong experience using Adobe Creative Suite (Illustrator, InDesign and AfterEffects)
Experience designing digital experiences with UX/UI principles in mind
Working knowledge of Webflow or similar CMS / design platforms
A commercial mindset — you design for performance and measurable outcomes
The ability to simplify complex concepts into clear and compelling visual narratives
Experience collaborating with stakeholders across different functions
Confidence managing your own workload and taking ownership of deliverables
Self-awareness and humility — you know that honest feedback is how you grow, and you’re not afraid to ask for help

Let us know if you have

Experience working in a B2B SaaS or startup environment
Exposure to growth marketing experimentation or CRO testing
Experience designing lead-generation content such as ebooks, reports or guides
Experience building design systems or templated visual frameworks
Motion design or animation experience for digital marketing
Understanding of SEO-driven content strategies
Experience working closely with sales or revenue teams
An interest in workplace trends, HR tech or the future of work

We will still consider applications even if you don't meet every single one of the above requirements, so don't be put off if you don't match them absolutely perfectly.This is a permanent full-time role. We cannot offer visa sponsorship and you must be able to work in the UK. The Way We Work

How we're crafting ownership, belonging and structured flexibility:

A team of 39 that genuinely enjoy spending time together, with regular in-person and remote events to foster connection
9-day fortnights — our adjusted work week, with every other Friday off and meeting-free Wednesdays on five-day weeks
A hybrid-first approach, valuing both office and remote working equally
Live anywhere in the UK, with 8 set in-person days per year in our London office
90 nomad working days outside the UK each year
No fixed working hours — you take ownership over how you get your work done
A beautiful office space in East London’s pet-friendly Second Home
Exploration days to work on ideas across the business
Transparent progression reviews twice a year with dedicated development time
You can find out more about the way we work at Charlie by checking out our Handbook

Compensation Package

A benchmarked salary from £42,000 - £45,500 depending on experience and level within our progression framework.

Benefits

£750 yearly Work Your Way Budget
Access to our Learn Your Way Fund
£30 monthly wellbeing budget
Private Health Insurance through Vitalit
25 days annual leave + public holidays
4 bookable personal days per year
Paid sabbatical opportunity after 3.5 years
Enhanced Equal Parental Leave policy

Equal Opportunities Statement We are an equal opportunity employer and believe in the power of a diverse, inclusive team.We welcome applications from all suitably qualified people regardless of race, sex, disability, religion or belief, sexual orientation or age. Please let us know if you require anything that would enable your success throughout our interview process.

Marketing Designer III