ATL Marketing Manager

Your tasks

As our ATL Marketing Manager (m/f/d), you’ll take the lead in shaping and executing Koro’s above-the-line media strategy across Europe, with a strong focus on TV and OOH campaigns. In this role, you’ll plan, manage, and optimize campaigns end-to-end, building the perfect media mix within budget to drive upper-funnel awareness and new customer acquisition. This is your chance to make strategic decisions, collaborate with cross-functional teams, and explore innovative channels and formats to expand reach, boost performance, and set new benchmarks in ATL marketing. Your responsibilities will include:

• Plan, execute, and optimize campaigns across TV, OOH, Radio, and digital channels, with clear KPIs for reach, frequency, and efficiency.
• Develop media plans balancing scale, quality, and cost efficiency.
• Manage budgets strategically, ensuring cost-effective media investment and maximum ROI.
• Lead negotiations with broadcasters, OOH providers, and other media vendors to secure advantageous rates, deals, and placements.
• Evaluate and refine media performance using ATL-specific KPIs and implement measurement approaches to assess the impact of offline campaigns on brand awareness and customer engagement.
• Think cross-channel and along the full marketing funnel to maximize integrated campaign effectiveness.
• Monitor media market developments, including key players, pricing trends, and competitive opportunities, to identify optimization potential.
• Coordinate with agencies to ensure delivery against KPIs, transparency, and continuous improvement.
• Explore innovative channels and formats to extend reach and improve campaign outcomes.

Your profile

• 3-5+ years experience in media buying or media management, focused on performance-driven ATL campaigns.
• Proven track record in TV and OOH media buying, including budget responsibility, performance optimization, and a solid understanding of media economics (GRPs, reach curves, CPM/cost per GRP).
• Strong expertise in offline media (TV, OOH, Radio); experience with programmatic or digital channels is a plus.
• Excellent negotiation skills and experience managing commercial agreements with media partners.
• Analytical and data-driven, comfortable working with reports, analytics tools, and performance dashboards.
• Highly organized, proactive, and hands-on; capable of driving projects from strategy to execution and independently developing media initiatives.
• Experience in agency management and stakeholder collaboration.
• Fluent in English; German is a plus.
• You are based in Berlin or willing to relocate.
• Channel-agnostic thinker, able to optimize campaigns across TV, OOH, Radio, and digital channels, planning along the full marketing funnel.
• You are curious and innovative, constantly exploring new channels, formats, and approaches to improve reach, engagement, and ROI.

What you can expect from us

• Our diverse team is ready to be enriched and inspired by your ideas: help building the future of food retailing in our fast-growing start-up!
• Extensive onboardings which will prepare you for your various and challenging tasks.
• Flexible working hours and home office options to ensure a good work-life balance.
• A beautiful and modern office in Berlin Schöneberg, easy to reach by public transport – and we cover the costs of your monthly BVG (public transport Berlin) ticket.
• Find your way (back) to the gym thanks to f itness cooperations with Urban Sports Club or FitX.
• Optimal performance thanks to a modern MacBook.
• Well equipped office kitchen with fresh fruit, delicious KoRo snacks, coffee and tea.
• 20 % discount in our KoRo online store.
• Regular team events and joint activities as well as legendary company parties.

Sounds good?

Then apply with your application documents (CV and letter of motivation) via the application form on our website. We are looking for real team members – let us know who you are and what motivates you!