Company: US-based Sweepstakes Casino

Employment Type: Full-Time (Contractor)

Work Setup: Fully Remote

Working Schedule: Day Shift (PHT), aligned with US business needs

Role Overview

We are seeking an experienced CRM Manager to own and scale our customer lifecycle strategy for a fast-growing US sweepstakes casino. This role is responsible for driving player engagement, retention, reactivation, and lifetime value through data-driven CRM initiatives while ensuring full compliance with US sweepstakes regulations.

The role will work cross-functionally with Marketing, Product, BI, and Compliance teams to deliver personalized, timely, and responsible player communications across multiple channels.

Key Responsibilities

CRM Strategy & Lifecycle Management

Own the end-to-end CRM strategy across the player lifecycle: onboarding, engagement, retention, reactivation, and churn prevention
Design and optimize player journeys based on behavior, value, and engagement patterns
Segment players using transactional and behavioral data (e.g., activity, recency, frequency, value)

Campaign Planning & Execution

Plan, execute, and optimize CRM campaigns across email, push notifications, SMS, and in-app messaging
Manage promotional campaigns, including bonuses, free entries, tournaments, and retention mechanics aligned with sweepstakes rules
Ensure campaigns are timely, relevant, and personalized

Data, Analytics & Optimization

Track and analyze CRM KPIs such as retention, conversion, reactivation, ARPU/LTV, and churn
Conduct A/B testing on messaging, timing, offers, and journeys
Translate insights into actionable improvements and clear performance reporting

Compliance & Responsible Play

Ensure all CRM communications comply with US sweepstakes regulations, internal policies, and responsible play standards
Maintain opt-in, opt-out, and communication preference best practices

Cross-Functional Collaboration

Work with Product and UX teams to improve in-app experiences and messaging triggers
Collaborate with the BI team on dashboards, segmentation logic, and campaign attribution
Coordinate with Marketing and Creative teams on campaigns, creatives, and promotional calendars

Tools & CRM Platforms

Drive CRM strategy through hands-on ownership of Optimove, using player segmentation, value modeling, and automated lifecycle campaigns to improve retention, increase ARPU, and grow long-term player value
Maintain CRM workflows, automation, and campaign calendar
Support data hygiene and CRM best practices

Requirements:

3+ years of hands-on CRM, lifecycle, or retention marketing experience within real-money online gaming, sweepstakes casinos, social casinos, or comparable high-engagement digital products
Strong understanding of the US player market, including customer behavior, motivations, promotional sensitivity, and lifecycle expectations
Native or near-native English proficiency, with the ability to craft compelling, compliant, and conversion-focused messaging
Proven track record of delivering measurable CRM impact, including:

- End-to-end customer journey design and optimization

- Promotional strategy and execution

- Player segmentation and personalization

- High-performing email and multi-channel CRM campaigns

Exceptional communication skills, able to clearly articulate strategy, present insights, and collaborate effectively with key stakeholders
Highly analytical mindset, with strong experience in performance tracking, reporting, and translating data into actionable insights
Proven hands-on expertise in Optimove, with the ability to independently build segments, configure multi-step lifecycle journeys, manage triggers, execute A/B tests, and analyze campaign performance
Working knowledge of HTML and experience with automated CRM platforms (e.g., Optimove, Braze, Salesforce Marketing Cloud, or similar) is a strong advantage
Experience designing or managing loyalty and VIP programs is a plus

About Us

10Ten Gaming is a fast-growing US-based sweepstakes casino building the next generation of social casino experiences.

Founded by industry veterans, we combine high-energy gameplay, cutting-edge technology, and a player-first mindset to create fun, fair, and compliant casino-style games powered by Sweeps Coins and Gold Coins. We move fast, experiment often, and give our teams real ownership to make a meaningful impact from day one.

If you’re excited by high-growth startups, autonomy, and shaping products used by thousands of players, 10Ten Gaming is the place to build and scale something special.

Come build the future of social gaming with us!

Originally posted on Himalayas

10Ten Gaming

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