About Bob W

I’m Bob W, your friend in town. I take the guesswork out of travel, blending the best of both worlds: hotel-grade consistency, local character, and a few surprises only locals would know. Every apartment is fully carbon offset and set up in Europe’s most interesting neighbourhoods, so you feel at home—just with better coffee and smarter tech. I’m building a new kind of stay: five-star comfort, local flair, and always a step ahead on sustainability. All you have to do is show up. I’ll handle the rest.

The Role

Are you an enthusiastic and visionary leader with a proven track record in driving operational excellence? Do you thrive in a fast-paced environment where you can shape and grow a business from the ground up? If you are ready to make a significant impact and take on the challenge of managing our operations in Amsterdam, then we have an exciting opportunity to join us at Bob W as a General Manager!

As a General Manager, you will manage local operations and ensure efficient oversight of our apartments and partner network. Your role will involve initiating and implementing new processes and managing budgets and P&L in our Amsterdam properties. You will lead your team to deliver exceptional guest experiences, fostering a positive and engaging culture.

Please note that visa sponsorship or relocation support is not offered for this role.

Job Level: M3

Learn more about our career development framework here.

Furthermore, in this role you will:

Manage and launch local operations, focusing on 5-star guest experience, profitability and business growth.
Manage and own the budgets and P&Ls for our properties in Amsterdam.
Define and scope your team goals based on company-wide OKRs and lead your team to deliver exceptional results.
Take on the responsibility for hiring, onboarding, and offboarding team members.
Develop cross-functional partnerships, actively solve problems, and unblock team members while positively challenging and encouraging participation.
Be an active role model for Bob W's mission, strategy, and culture.

Our 5-star candidate has:

5+ years of experience working in operations or hospitality with P&L ownership.
Experience in hiring, onboarding, offboarding and leading a team.
Customer service-driven attitude and passion for delivering world-class guest experiences.
Strong problem-solving skills, with the ability to proactively anticipate and address potential issues.
Excellent communication and time management skills.

We offer:

Employee share option plan.
Unlimited holidays.
Free nights and generous discounts at Bob W locations.
Oliva mental well-being platform access.
Sports compensation.
Development and growth opportunities, along with an L&D budget.
Regular team events.
Smart and highly motivated team with a multicultural, diverse, and rewarding work environment.

Read more about our team life and perks & benefits.

Please note that this position will be closed as soon as a sufficient number of qualified candidates are identified. We encourage interested applicants to submit their applications promptly.

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

I’m not just running hotels; I’m changing how you travel. I’ve taken the best bits from hotels (think: reliability, service, all the essentials) and mixed them with the warmth and quirks of a real home. My spaces are designed for living, working, and unwinding—whether you’re here for a night or a few months. Every detail’s considered, every location feels like it’s yours. This is your home in the city, minus the chores. This is Bob W.

Bob W.

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