Job Description
bonial helps you save time, money and paper!

We are a digital advertising partner for offline businesses - we support retailers in their marketing activities and help them find a new audience. Would you like to join and be a part of digitalisation of retail?

bonial is part of Axel Springer SE and is disrupting the retail landscape as the leading "Drive to Store" partner in Germany and France. Through our platforms "" and "" in Germany, and “” in France, we connect millions of users with their favorite shops and brands—driving real impact every single day.

We are in the midst of an exciting growth phase, scaling fast and transforming the way people discover retail. At bonial, we thrive in a high-performance, fast-paced environment fueled by motivated, results-driven individuals who are passionate about making a difference. If you’re looking to be part of a dynamic team that’s shaping the future of retail, we’d love to meet you.

We are looking for a People Business Partner (x/f/m) to join our People & Culture team as a parental leave cover. You will report directly to the Co-Head of People & Culture and work closely with an experienced Business Partner team.

In this role, you will support several business areas, including members of the Executive Team, on all relevant people topics. From leadership questions to workforce planning and organizational changes, you will help our leaders make well-informed, strategic decisions and move their teams forward.

Please note: This role is a parental leave cover offering a fixed-term contract from summer 2026 until July 2027.

Your responsibilities:

Act as a strategic sparring partner for designated business areas, translating business needs into effective company-wide People strategies

Understand your business units well enough to identify patterns, risks and opportunities and turn those insights into concrete actions

Work closely with our Works Council and negotiate framework agreements (Betriebsvereinbarungen) where needed

Drive and implement People initiatives in areas such as leadership development, performance, and culture

Support change processes and help teams navigate growth, restructuring or integration, for example, in the context of acquisitions

Ensure that we apply our People standards consistently while staying pragmatic and business-oriented

Requirements

Your profile:

Several years of experience as an HR / People Business Partner or in a comparable role with strategic exposure

Solid knowledge of German labor law and confidence in working with it in practice

Experience leading and implementing People projects from concept to rollout

You think analytically and make informed decisions. Curiosity about HR tech and innovative tools is a plus

You understand how the different areas of People work connect and can balance business needs with cultural impact

You communicate clearly, work well with different stakeholders, and are comfortable in sometimes challenging discussions

Business fluent in German and English

What We Offer:

High growth story - bonial is a high-growth and dynamic company with continuous potential into the future. We are a leading player and a driving force in an industry that is undergoing a massive and a once-in-a-lifetime shift from print to digital.

Innovation & tech - we are a high-tech company focused on innovative technology, leveraging AI and other tools to maximize productivity and efficiency. We leverage these tools to continually enhance the performance of our company and our people, while driving results for our customers and users.

Exciting environment for professional development - strong support for your professional development, backed-up by a feedback culture to help you identify your strengths and opportunities.

Diversity - proud to be an equal opportunity workplace where we aim to enable everyone to show up as their full selves. We are committed to equal employment opportunity and to being a safe space regardless of race, religion, sex, sexual orientation, age, disability, gender, gender identity or gender expression.

Wellbeing - we believe mental health is as important as being fit. That's why we're giving you free access to nilo.health, a mental health app. In terms of physical training, other than our awesome gym in the office, we also cover part of the subscription to the Urban Sports Club. We can also offer you a corporate pension scheme so you don't have to worry about your retirement.

Sustainability - together with our Green team, we offer you the opportunity to engage in projects that promote sustainability, environmental development and the impact that we make on our planet.

Flexibility - currently, we have a policy that allows up to 20% mobile work per week from anywhere within Germany, as well as the option to work from abroad. Additionally, we offer 28 days of holiday. You also get an extra day for each calendar year (up to 30 days) as well as other occasions (moving, working on a social project, etc).*

Modern office - Zen Rooms where employees can pray, relax or simply have some quiet time; fully equipped gym in the office, and a roof terrace for amazing social events.

Free lunch – whenever you’re at the office, we offer you different lunch options – and it’s all on us! Enjoy your lunch at a nearby restaurant that partners with us! Hot and cold drinks, fruit, regular varied and healthy breakfasts and other snacks at the office are, of course, always available for free for our employees.*

Social Culture – which encourages people to start conversations, build relationships and participate together in the community through regular team events.

Visa Sponsorship – we provide visa sponsorship for those of you who are eager to join us from outside of Germany.

Partner for retail - we empower retailers to reach their customers in the most efficient and effective way possible. We see ourselves as a critical business partner for retail, and as highlighted in our Company Vision, we “Enrich local shopping for everyone. Everyday.”

As part of the Axel Springer Group, we also align with the .

If you think you could fit the bill, we'd love to hear from you!

You can check out our Instagram or read more about bonial culture and tech on .

*as per our current Works Agreements

Bonial Germany

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