Company: Highway One Marketing
Location: Remote (U.S. Only)
Hours: ~15 hours per week
Employment Type: Part-Time (W2)
Compensation: Hourly, depending on experience (DOE)
Growth Opportunity: Potential to transition into full-time role

About Highway One Marketing

Highway One Marketing is a Delaware-based performance-driven digital marketing agency focused on delivering thoughtful, data-backed strategy across paid media and SEO. We believe in human-led strategy, using AI and automation to improve efficiency—not replace original thinking. Our work emphasizes clarity, actionable insights, and measurable impact for our clients.

We are a small company that thrives on quality of work, transparency and building trust and long-term relationships with our clients.

About the Role

We’re looking for a mid-level Paid Media Account Strategist to support strategy and execution across multiple client accounts.

This role is ideal for someone who is both hands-on in ad platforms and capable of contributing to campaign strategy and performance insights. You’ll work closely with our team members and partners, and participate in client-facing conversations.

Who We're Looking For

A strategic thinker who can also execute
Someone who values clarity, structure, and measurable outcomes
A marketer who uses AI as a tool—not as a substitute for original thought
Strong communicator who can confidently contribute in client discussions
Someone with a comfortable workspace (we are fully remote) and reliable internet access

Key Responsibilities

Execution (60%)

Build, manage, and optimize campaigns across Google Ads, LinkedIn Ads, Meta Ads and occasionally other platforms
Conduct keyword research, audience targeting, and campaign setup
Write and test ad copy and creative variations
Monitor performance and implement ongoing optimizations

Strategy (30%)

Contribute to overall account strategy and campaign planning
Identify opportunities for growth, efficiency, and testing
Align campaign structure with client goals and KPIs

Reporting & Insights (10%)

Analyze performance data and translate into clear recommendations
Prepare reports and client-ready insights

Client & Team Collaboration

Participate in 2–3 (avg) weekly meetings (internal + client calls)
Present findings, recommendations, and performance updates
Collaborate with team members across paid media and SEO

Required Qualifications

2–5+ years of hands-on paid media experience
Proven experience managing campaigns in:
- Google Ads
- LinkedIn Ads
- Meta Ads
Strong understanding of campaign structure, bidding strategies, and optimization techniques
Experience with Google Analytics 4 (GA4)
Ability to interpret data and make actionable recommendations
Comfortable in a client-facing role

Preferred Qualifications

Experience with:
- Google Tag Manager
- Looker/Data Studio
Familiarity with additional platforms (Reddit, TikTok, etc.)
Exposure to SEO principles and collaboration with SEO teams
Experience in one or more of the following industries:
- B2B SaaS
- Ecommerce
- Higher Ed / EdTech
- Local service businesses, restaurants, or franchises
- Travel / hospitality

Additional Details

Fully remote (U.S. only)
References may be requested during the hiring process

Highway One Marketing

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