General Manager – West Africa

Reference: GTG001793-CL-5

Job Specification
Position: General Manager – West Africa Expat
Location: West Africa
Type: Permanent

Role Overview
We are seeking an experienced and dynamic General Manager to lead and develop our operations across West Africa. The ideal candidate should be hands-on, commercially driven, and capable of managing teams across multiple countries. This role requires a proactive leader with strong business acumen, sales focus, and a “make a plan” attitude.



Key Responsibilities

• Lead, manage and develop teams across different countries.
• Drive sales performance and customer satisfaction.
• Oversee operational activities and ensure successful execution of company strategies.
• Enforce and follow company policies and procedures while remaining flexible and hands-on.
• Build a performance-driven and accountable company culture.
• Manage conflict constructively while encouraging diverse viewpoints.
• Engage with internal stakeholders across the group to learn and adopt best practices.

Required Attributes

• Proven management experience – ability to lead, discipline, motivate, and build teams.
• Experience working in Africa, preferably in multi-country environments.
• Sales and customer-focused mindset.
• Positive energy with a “can do / make a plan” attitude.
• Strong commercial understanding – BCom degree preferred.
• Hands-on approach – willing to get involved, not only delegate.
• Strong personality: able to confront issues constructively while keeping peace.
• Self-driven, accountable, target and sales-driven.
• Hungry for success and motivated by financial incentives.
• Honesty, integrity and strong ethics.
• Ability to work under pressure and manage multiple priorities.
• Inquisitive and willing to learn / engage with colleagues across the group.

Industry background advantageous:
Commercial kitchen, bakery, catering, or refrigeration equipment
OR project/technical background

Remuneration & Benefits

• Monthly Salary $6,000 USD
• Medical Aid- 50% Company Contribution
• Living Allowance- $600 per month
• Accommodation- Provided + House Help (cook, cleaning & laundry)
• Transport- Company Car + Driver + Fuel
• Flights- 3 Return Tickets per Annum
• Leave- 25 Days Paid Leave
• Bonus- Annual Incentive Scheme
• Mobile Phone- Provided (reasonable private use allowed)

R 80000 - R 103000 - Monthly