Marketing Analyst

Job Overview

We are seeking a marketing analytics professional with a focus on data quality and AI-driven automation to improve marketing measurement, reporting, and decision-making. This role combines marketing analysis, data operations, and applied AI to ensure trusted, consistent data across multiple sources and to automate dashboards, attribution insights, and scalable analytical workflows.

Reports to

• Team Lead of Data & Marketing Technology

What will you do?

• Analyze marketing channels performance and deliver actionable recommendations
• Build and automate KPI reporting
• Support and automate experiment measurement (A/B, incrementality, creative testing)
• Design AI-powered automations for reporting, insight generation, anomaly detection, and campaign recommendations
• Own marketing/attribution data quality across sources (AppsFlyer + ad platforms), including validation and tracking troubleshooting
• Develop and maintain predictive models
• Partner with marketing, product, and engineering on tracking requirements, measurement plans, and documentation.
• Help maintain data pipelines/semantic layers; ensure metric definitions and transformation logic are clean and well-documented

What are we looking for?

• STEM education
• Strong foundation in marketing analytics: attribution, funnels, cohort/retention, LTV, ROAS/CAC, experimentation
• Hands-on experience with data analysis and automation (SQL + Python, BI tools, workflow automation)
• Familiarity with mobile attribution/measurement platforms (e.g., AppsFlyer) and multi-source marketing data integration
• Proactive mindset and eagerness to grow practical AI skills (ML fundamentals, LLM tooling, data quality automation)

What additional skills will help you stand out?

• Experience with warehouses (BigQuery/Snowflake), dbt, Airflow, or similar
• Experience with SKAdNetwork and privacy-safe attribution
• Experience operationalizing LLM workflows (prompting, evaluation, guardrails) for analytics use cases
• Experience with predictive modeling techniques (e.g., regression/classification, time-series forecasting, uplift/propensity modeling) and model evaluation

Work mode

• Hybrid (2-3 days of work from the office)
• This role is eligible for relocation & immigration support

Benefits

Benefits and perks are tailored to the local market and culture. Our benefits in Nicosia include:

• 21 days annual leave (additional days based on years of service: up to 25 days)
• Additional paid time off (5 Personal Days, Birthday Leave, Marriage Leave, Compassionate Leave)
• Sick Leave (10 days top-up to statutory allowance per year)
• Maternity Leave (18 weeks top-up to statutory allowance per case)
• Career development and education opportunities within the company
• English Language courses fully covered by the company upon Manager’s approval
• Premium Private Health Care
• Mental well-being program (iFeel)
• Onsite gym and spa
• Free parking close to the Nicosia offices, based on availability
• Free drinks-equipped kitchen in every floor building
• Hellenic Bank benefits
• Employee discounts (e.g. restaurants, bars, etc.)
• Personal Gaming Account
• Onsite canteen with subsidized prices for food and drinks
• Company events, Social Clubs
• Seniority Awards
• Referral program - You can recommend the best talents to the company and receive a reward

Please submit your CV in English to ensure smooth processing and review.