Head of Photo Production

Location: Berlin, Berlin, Germany

Head of Photo Production (All genders)

Berlin

About HelloFresh

At HelloFresh, we want to change the way people eat forever by offering high-quality food and recipes to customers across 18 countries and three continents. We are the world's leading meal kit company and a global food solutions group, home to HelloFresh, Green Chef, EveryPlate, Chef's Plate, Factor, Good Chop, The Pets Table and Youfoodz. Through technology, data and culinary innovation, we deliver personalised food experiences to millions of households worldwide.

The Role

As Head of Photo Production, you will lead our Berlin photo production team, setting the strategic direction, operational standards and ways of working for a high-volume, multi-brand studio. Combining commercial photography expertise, excellent people leadership and strong systems capabilities, you will deliver marketing, lifestyle and product content for HelloFresh, Factor and our international markets.

You will establish scalable production standards across markets and help shape our transition towards modular content and AI-assisted workflows. Working closely with the Lead Photographer, Lead Art Director, Head of AI, Head of Studio Operations and regional content leaders, you will align creative quality, team development and efficient delivery.

This role covers photo production. Video and XPod are outside its scope.

What You'll Do

People Leadership

• Lead and develop the Berlin photo production team, including the Lead Photographer, coaching experienced specialists and senior team members.
• Set clear expectations and development plans, provide regular feedback, and build a collaborative, accountable team culture.
• Lead hiring and establish effective onboarding for team members, freelancers and agency partners.

Systems & Operational Excellence

• Own the photo production workflow from briefing and capture through file management, tagging and handover to Post-Production.
• Drive adoption of studio production systems, digital asset management (DAM) platforms and SaaS-based workflow tools, partnering with Studio Operations on the new asset management setup.
• Standardise briefs, templates and metadata across markets, reducing avoidable handoffs and rework and measuring improvements in efficiency, quality and cost.

Quality & International Standards

• Establish a consistent review and feedback process with the Lead Photographer and Lead Art Director, covering lighting, styling, composition, retouching and brand consistency.
• Partner with regional content leaders, including the Head of Content, North America, to strengthen studio capabilities and align production with global standards.

Photography, AI & Innovation

• Partner with the Head of AI to develop hybrid production workflows, assessing their impact on quality, roles, cost and capacity with the Head of Studio Operations.
• Build the team’s capabilities as tools evolve, test new photography techniques and share successful approaches with creative and brand teams.
• Develop modular content that allows individual shoots to serve multiple brands, markets and formats.

Planning & Delivery

• Partner closely with the Head of Studio Operations on photo production capacity, schedules, budgets and reshoots.
• Be accountable for quality and on-time delivery, managing production resources and escalating risks early with recommended solutions.

What You'll Bring

• Significant experience leading large-scale commercial photography or photo production operations, ideally within established global e-commerce, fashion or retail businesses, delivering high-volume content across multiple markets.
• A proven track record of leading and developing high-performing creative and production teams, including experienced specialists and senior team members.
• Strong experience with studio production systems, DAM platforms and SaaS-based workflow solutions, including process optimisation and technology adoption.
• Demonstrated success improving production efficiency, quality, turnaround time or cost.
• Strong visual judgement and the ability to give clear, constructive feedback on photography and collaborate on AI-generated and hybrid imagery.
• Experience managing shoots, schedules, budgets, vendors and freelancers.
• A practical understanding of AI-assisted production and where photography, AI or a hybrid approach works best.
• Credibility with senior stakeholders and international teams, with a collaborative approach and the confidence to explain trade-offs and challenge requests constructively.

What We Offer

• A diverse global community of more than 90 nationalities.
• Competitive compensation, a HelloFresh-subsidised pension scheme, Berlin relocation support and a hybrid working model.
• Discounts on your weekly HelloFresh box and office meals.
• Annual learning and development and German language learning budgets, plus access to the HelloFresh Academy.
• Mental health support, transportation perks, working-parent-friendly benefits, 24/7 gym access, wellbeing platforms including Headspace and Spill, and sabbatical leave options.

Are You Up for the Challenge?

Please submit your complete application below, including your salary expectations and earliest starting date.

Our team will review your application and get back to you within five business days.