Possible country route: Skills in Demand (subclass 482). The employer-sponsored Skills in Demand route has stream, nomination, occupation and applicant requirements. It replaced the earlier TSS route for new applications.
Processing differs by stream and application circumstances. Check the current Home Affairs processing-time tool; employer nomination adds its own steps.
What to check before applying
Confirm the sponsor and stream. Ask which 482 stream and occupation the employer intends to nominate.
Check current requirements. Review qualifications, English, salary and any skills assessment on Home Affairs.
Coordinate nomination and application. Keep the employer nomination and applicant visa steps distinct.
Reviewed 2026-10-14. Country routes are context, not a confirmation that this vacancy or your passport qualifies.
Description (EN)
Location: Sydney, New South Wales, Australia
Job Description
As the Senior Product Marketing Manager, you will lead the planning and delivery of how we launch, merchandise, and showcase our products across Australia and New Zealand. Sitting at the intersection of Product Strategy, Brand Marketing, and Global Product Marketing, you will translate customer insights, product innovations, and commercial priorities into compelling storytelling and high-impact marketing activity.
This role is based in Chippendale, Sydney and reports to the Director of Brand Marketing ANZ.
You will...
Lead the development and end-to-end execution of go-to-market plans for priority product launches, new propositions, and major business initiatives across Australia and New Zealand.
Own the integrated merchandising calendar and optimise product presentation across key touchpoints, including our app, web, menu UX, and CRM channels.
Develop clear creative briefs and messaging frameworks, partnering closely with Brand Marketing, Global Creative, Editorial, and Digital Operations teams to ensure consistent storytelling.
Integrate product priorities into key brand campaigns, partnerships, and seasonal marketing moments.
Collaborate with Digital Operations and Global teams to plan, test, and optimise digital merchandising placements and features.
Partner with Product Strategy, Growth, and Analytics to track campaign performance, evaluate customer behaviour, and deliver actionable post-launch reviews.
Shape local product marketing strategy by applying customer research, commercial priorities, and competitive intelligence to drive ongoing engagement and retention.
You have...
5+ years of experience across product marketing, brand marketing, proposition development, or go-to-market strategy, ideally within consumer goods, e-commerce, or subscription businesses.
A proven track record of managing and delivering multi-channel product launches or merchandising initiatives from brief through to launch.
Practical experience working across digital customer journeys, content management, conversion optimisation, and merchandising touchpoints.
Strong commercial acumen and analytical capability, with experience using customer insights and data to guide decision-making.
Exceptional project management skills with meticulous attention to detail and experience navigating complex cross-functional or global matrix teams.
You are...
A natural storyteller who can translate complex product details into simple, engaging, customer-first messaging.
A proactive, hands-on doer who balances strategic thinking with a passion for flawless execution.
A collaborative and curious team player who enjoys bringing diverse stakeholders together to deliver shared goals.
Passionate about food, customer experience, and finding better ways to make HelloFresh better every day.
What you’ll get in return…
The chance to have a significant impact in a leading global food technology company
Flexible working arrangements
Egoless environment, constant learning with room for personal growth
Free access to Headspace
Internal learning & development
A diverse and vibrant international environment, with offices in 18 countries
Company discount - 70% off HelloFresh & 40% off Youfoodz
Start Date: Immediately available - Can wait a notice period
Duration: Permanent full time role
Location: Chippendale Head Office - hybrid working environment
Never pay a recruiter for a job offer or a visa promise. Check the original posting and employer identity before sharing documents. Pay any legitimate government visa fees only through official channels. Never pay for a job: the law in Australia
Existing right to work requiredThe posting accepts only candidates who already have the right to work, such as citizenship or a work permit, and doesn’t offer sponsorship. “You must have the right to work full-time in Australia/New Zealand”