In the UAE the employer usually arranges the work visa (country practice; the posting doesn’t say).
Check the posting for nationality or residence rules.
In these Gulf countries the employer normally applies for the work visa and residence permit. This is how hiring works there, not an offer written in the posting, and it applies only to these locations.
Remote locations: UAE
Remote does not mean work from any country. Confirm permitted countries and work authorization before applying.
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Employer: Asia/Dubai 09:00–17:00 · estimated from UAE, you can change it
Employer hours use a 09:00–17:00 planning assumption. Overlap is for today's date, including daylight saving, and does not establish permission to work from your country.
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, and more. Our mission is to increase the freedom of money and financial access for people around the world.
We are seeking an experienced User Growth & Lifecycle Marketing Manager to manage and collaborate with teams and oversee global lifecycle marketing campaigns. This individual will have a strong understanding of the general methodology of product and campaign operations, such as AB testing, funnel analysis, and lifecycle strategies. They will be responsible for providing campaign ideas and guidance to team members.
Activation and Conversion: Lead the optimization of the new user onboarding process by implementing product iterations, personalized marketing campaigns tailored to individual users, and targeted engagement strategies to improve new user activation and first-time transaction (FTT) conversion rates.
Retention and Repeat Purchase: build a comprehensive user lifecycle management system and user segmentation framework, and enhanced user engagement and repeat purchase frequency through the development of membership programs, point systems, gamification, and various other strategies including cross-selling.
Design and optimize user referral and viral growth mechanisms to drive product organic growth.
Lead A/B testing and user segmentation strategies to implement refined operations and achieve optimal allocation of operational resources.
Collaborate with teams across the organisation to ensure smooth execution of lifecycle marketing strategies and campaigns.
Utilise strong logical thinking and data analysis skills to uncover business insights, identify problems, and develop data-driven solutions.
Stay well-informed on each Business Unit's products, including their features, user preferences, and pain points.
Over 5 years of experience in the internet industry, with more than 3 years in senior user growth roles within transaction-based sectors such as e-commerce or fintech.
Experience of individually leading growth projects, operations or campaigns with systematic framework and methodology.
In-depth understanding of essential operational methodologies, including AB testing, funnel analysis, and custom strategies.
Knowledge and experiences in using marketing automation platforms/ tools.
Possess strong data-driven thinking, capable of establishing and improving data monitoring and analysis systems for user operations, with the ability to keenly identify issues through data and propose corresponding solutions.
Strong familiarity of working with various Business Unit products and the ability to comprehend user preferences and pain points.
Bilingual English/Arabic is required to be able to coordinate with partners and stakeholders in the MENA region.
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you acknowledge that you have read our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
Originally posted on Himalayas
Never pay a recruiter for a job offer or a visa promise. Check the original posting and employer identity before sharing documents. Pay any legitimate government visa fees only through official channels. Never pay for a job: the law in the UAE
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This role is reserved for nationals.
The posting says this role is open only to UAE nationals. “Buying Trainee - Emiratisation”
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This role is reserved for nationals.
The posting says this role is open only to UAE nationals. “People Partner Trainee - Emiratisation”
Dubai, UAE · Full-time · Lead · Sales & marketing
Country norm: the employer usually arranges the visa; the posting doesn’t say so.
In the UAE, the employer usually arranges the work visa and residence permit. This is a country norm, not an offer stated in the posting, and applies only to these Gulf locations. Check the posting for nationality or residence requirements.
Sharjah, UAE · Full-time · Junior · Healthcare
Country norm: the employer usually arranges the visa; the posting doesn’t say so.
In the UAE, the employer usually arranges the work visa and residence permit. This is a country norm, not an offer stated in the posting, and applies only to these Gulf locations. Check the posting for nationality or residence requirements.
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