Company Mission

Payhawk is a leading global spend management solution for scaling businesses. Headquartered in London and combining company cards, reimbursable expenses and accounts payable into a single product; its future-facing technology enables finance teams to control and automate company spending at scale.

The Payhawk customer base includes fast-growing and mature multinational companies in 32 countries including LuxAir and Wagestream. With offices in New York, London, Berlin, Munich , Barcelona, Paris, Amsterdam, Vilnius and Sofia; Payhawk is backed by renowned investors such as Lightspeed Venture Partners, Greenoaks, QED Investors, Bek Ventures and Eleven Ventures.

Our values include supporting flat hierarchies, taking ownership and responsibility, seeking and providing feedback, managing constructive critique, and speaking our minds. We understand that the best ideas don’t all come from the same place, so we encourage diversity and inclusion in all areas of our work.

The future of fintech is about more than money, and we believe in work-life balance, continual learning, and empowered teams. We’re also on a journey to measure and improve our environmental and social impact. From virtual cards to digital subscriptions, our software and automation help take paper out of the equation for our customers, too.

We’re changing the world of payments, and we’re looking for an exceptional team to help us.

About the Role

Shape the future of growth at Payhawk. This is a high-impact global role, working directly with the CMO to build, scale, and optimise demand generation for one of our platform products.

We need an experienced demand generation operator who’s ready to design global campaign strategies from scratch, driving experimentation, and collaborating cross-functionally to create aligned, insight-driven growth. If you’ve built a successful demand-generation machine in a single market and are ready to take your playbook global, this is your next step.

Outcomes you will drive

Pipeline and MRR generation for the Product you are responsible for
MRR and Number of Won Named Accounts
Pipeline from Named Accounts
Driving a consistent flow of “Engaged” Named Accounts each month
Increasing Engaged-to-SAL conversion rates through highly relevant campaign motions
Generating pipeline from ABM at an industry-leading ROI per euro spent

Responsibilities

Demand-generation strategy: Define the strategy for generating demand for the Product
GTM Pod Leadership: Alongside a Product Marketing Manager, you will be responsible for steering a cross-functional marketing team (a “GTM Pod”). You will make decisions regarding the demand-generation initiatives
GTM Pod Reporting: Contribute to Monthly Reports and leadership discussions. In particular, justifying spending decisions and marketing ROI
Ultimate budget owner: Decide how to allocate the budget across demand-generation and demand-capture channels and initiatives, to maximise cost-efficiency and marketing ROI
ABM strategy & architecture: Define our campaign structure, hypotheses, personas, and targeting aligned to the new Named Accounts structure in the Revenue Org
Account funnel design: Build and maintain the framework and rules for progression through ABM funnel stages
Growth-focused execution: Launch campaigns fast, test relentlessly, and refine based on real-world feedback
Content creation: Develop key campaign assets (ads, emails, landing pages), and partner with the Content Team for localization
Multi-touch and multi-channel orchestration: Activate campaigns across multiple channels including digital ads, outbound email, and gifting
AI-powered personalization: Use AI and martech tools to tailor messaging and campaigns to account segments
Performance analytics: Track and analyse campaign effectiveness, and identify opportunities for optimisation
Playbook development: Codify what works into repeatable models for global scale
BDR alignment: Collaborate closely with our BDR team to ensure ABM signals inform outreach and drive conversion
AE alignment: Collaborate closely with our AE team to ensure MQLs are worked promptly and expertly, and we win the pipeline we create

Requirements

5+ years Demand-Gen experience, ideally in B2B SaaS or fintech
Proven experience developing marketing strategies that support an Outbound motion
Proven track record of generating demand with Enterprise accounts
Experience creating global “one-to-many” Account-Based Marketing campaigns
Experience in building programmatic marketing campaigns
Experience working within a “growth” mindset, i.e. running high volumes of structured experiments to improve marketing effectiveness
Hands-on – You’re not just setting strategy—you’re writing copy, building landing pages, and testing new tools
Exceptional leadership, communication, and collaboration skills
Fluent in English
Willingness to work from our office 4 days per week

Company Benefits

30 days of paid time off + 12 work-from-anywhere days
Exchange policy to another Payhawk office (Amsterdam, Paris, Barcelona, London, Sofia)
Health and fitness membership
Two company on-sites per year
Opportunity to use the Payhawk product, with a monthly commuting allowance of 150EUR

Please note that unfortunately we cannot provide visa sponsorship, and to be considered for this role, candidates must be able to provide proof of their eligibility to work in Spain.

Payhawk is an Equal Employment Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

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