The Head of Business to Business Communications for Amazon Japan will use creative media engagements and impactful communications campaigns to highlight the products and services Amazon offers to business customers. This role is for an experienced communications leader to lead media relations and communications campaigns that support Advertising, Sellers, Furusato Nozei and more. This individual will build and execute successful strategic communications campaigns, build media relationships, and develop strong strategic partnerships with business leaders in support of common goals. Prior experience of B2B communications nationwide is preferred.
At Amazon, you'll work alongside the latest AI and GenAI tools that are increasingly woven into how teams operate: from AI-powered capabilities that accelerate decision-making, to Generative AI that helps you focus on work that truly matters. You'll have opportunities and resources to develop AI fluency at your own pace, with continuous learning built into the culture.
Key job responsibilities - Define, develop, and oversee end-to-end execution of communications programs spotlighting the services provided to business customers - Manage reputational issues with internal stakeholders, communications colleagues and members of the media - Develop and strengthen relationships with trade and general media, in support of reputational and communications goals - Work cross-functionally to plan and execute PR campaigns, in support of clear business goals - Ideate and execute events, promotional activities and product and technology launches across Japan - Manage complex, fast-moving, and unexpected communications challenges with high judgment and professionalism - Work as an integral part of a high-performing team, both in Japan and internationally
A day in the life Your day will be centred around how to connect the services and opportunities that Amazon offers to the businesses in Japan that can benefit. In a country where over 95% of the economy is small and medium size businesses, your days will be varied! Whether you're meeting with senior stakeholders as they develop new products and services, coming up with creative comms approaches in partnership with colleagues, or sharing media the latest developments, you'll have the chance to make an impact in Japan, and for the businesses (and the people behind them) nationwide that keep it running.
About the team The International Stores and Corporate Communications (ISCC) team drives Amazon's global communication strategy across our international marketplaces. We connect Amazon's vision, products, and services with customers, employees, and stakeholders worldwide through clear, consistent, and compelling messaging. Our team combines deep regional expertise with global best practices to create localized communication strategies that resonate in diverse markets. We work cross-functionally with business leaders, product teams, and regional stakeholders to shape narratives that build trust, drive engagement, and support business growth in international markets.
Basic qualifications
- 10+ years of recent professional communications or public relations experience - Bachelor's degree - Experience in Business English and Japanese skills, both verbal and written - Background in developing strategic communications, for both proactive and issues use cases - Ability to thrive in a fast-paced environment, leading through ambiguity and bringing high judgement
Preferred qualifications
- Experience equally comfortable building strategic marketing plans and executing at a tactical level - Experience managing multiple agencies and budgets - Experience creating and delivering written and oral communications for technical and non-technical audiences
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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The posting says the employer sponsors visas for this role. Your eligibility still depends on the visa rules; confirm with the employer. “Applicants from outside of Japan do not need a visa to apply (if successful, AEON Corporation will sponsor the visa).”