(Senior) Product Marketing Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Product Marketing Manager based in Switzerland.

As a Senior Product Marketing Manager, you will take full ownership of product marketing strategy in a fast-growing, international AdTech environment. You will shape how innovative advertising technology products are positioned, communicated, and brought to market. Working closely with product, sales, customer success, and other cross-functional teams, you will translate complex technical capabilities into compelling value propositions. You will play a key role in developing go-to-market strategies, enabling commercial teams, and strengthening customer engagement. By combining market intelligence, customer insights, and data-driven storytelling, you will help drive business growth and product adoption. This is an opportunity to join a collaborative, remote-first team and contribute to the evolution of programmatic advertising across mobile and connected TV.

You will lead product marketing initiatives from strategy development to execution, ensuring consistent positioning and effective communication across customer-facing teams.

• Develop and execute product marketing strategies to promote products and solutions to existing and prospective B2B customers.

• Create compelling marketing content and bold narratives that clearly communicate product value, differentiation, and competitive advantages.

• Collaborate closely with product teams to ensure marketing messaging accurately reflects product features, capabilities, and developments.

• Lead go-to-market initiatives for new product launches and equip sales and customer success teams with effective messaging and enablement materials.

• Engage regularly with customers and internal stakeholders to collect feedback, understand market needs, and identify emerging industry trends.

• Partner with sales and customer success teams to align marketing execution with business objectives and customer insights.

• Monitor campaign and product marketing performance against key performance indicators, using data to identify opportunities for improvement.

• Leverage MarTech platforms and AI-powered tools to streamline content creation, improve reporting, optimize segmentation, and deliver personalized marketing experiences.

• Anticipate market developments and emerging advertising trends, translating them into relevant product positioning and forward-looking marketing narratives.

Requirements:

You are a proactive and strategic marketing professional with strong expertise in B2B advertising technology, excellent communication skills, and the ability to influence teams across a dynamic international organization.

• At least 5 years of experience in B2B AdTech, ideally within a startup or scaleup environment, with a proven track record in product marketing.

• Strong understanding of the programmatic advertising ecosystem, particularly mobile advertising trends, challenges, and opportunities.

• Solid knowledge of AI tools and demonstrated ability to integrate them into everyday marketing workflows.

• Experience with marketing platforms and tools such as HubSpot and WordPress is a plus.

• Excellent writing and editing skills, with the ability to develop engaging stories and compelling messaging for B2B audiences.

• Strong analytical skills and the ability to translate complex data and insights into differentiated marketing narratives.

• Excellent command of English, both written and spoken.

• Ability to manage multiple projects simultaneously and adapt quickly to changing priorities.

• Outstanding organizational skills and meticulous attention to detail.

• Genuine passion for mobile marketing and app advertising, with a strong interest in emerging technologies and industry developments.

• Comfortable working in a fast-paced, dynamic, remote-first, and international environment.

• Proven ability to collaborate with and influence cross-functional teams without formal authority, particularly across sales, customer success, and product management.

Benefits:

• Exceptional opportunities for career growth and professional development.

• The opportunity to work alongside experienced industry experts and entrepreneurs shaping the future of AdTech.

• Direct, day-to-day collaboration with the leadership team.

• A fun, ambitious, and multinational team distributed across Europe, India, Argentina, and soon the United States.

• Flexible work-from-home arrangements.

• A $500 home-office setup budget.

• A $1,000 annual learning and development budget.

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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